Coffee Science, from Harvest to Brew
Onyx Coffee Lab is known for its precise selection of beans, meticulous quality control, and an innovative approach to roasting and brewing. This dedication and transparency results in consistently exceptional coffee.
In just 60 seconds, we take you through every single step of the coffee process. This animation is for coffee lovers and industry professionals, as well as a resource for consumers who are curious about all that goes into a simple cup of coffee.
Key Message: ONYX is the highest quality coffee made ethically and with sustainable practices.
Industry: Consumer Packaged Goods
A Coffee Connoisseur's Handbook
We were inspired by old-timey botanical and anatomical textbook illustrations. The marriage of organic ink illustration, vintagey textures, and graphic textual details tells you: ONYX knows what they’re talking about, and they look cool talking about it.
Our creative team extensively researched each step of the coffee process in order to tell an accurate story. Once the story started taking shape, we were able to pull in fun facts and details, then jam pack the animation with science and education. The experts at ONYX were happy to help us along the way, including giving us a virtual tour of their machinery.
ONYX COFFEE LAB is on a pilgrimage to find quality, truth and accountability in coffee. They journey to find the finest and most unique coffees in the world.
ONYX is focused on bringing transparency, unprecedented hospitality service / training, and the absolute best coffee offerings to their customers. Their intention as a brand is to change customers' outlook on the coffee industry by taking them on every step of the journey. They want to shine a light on the farmers and producers who grow this wonderful coffee, the cafes and baristas who serve their coffee, and the people who advocate for their brand.