CPG Video Production
We love working with Consumer Packaged Goods (CPG) companies to elevate their product marketing to the next level.
Why is Video Production and Animation Important for CPG brands?
If your competitors aren't doing it, they will do it- it's only a matter of time. Animation and video production will help your brand stand out from all of the noise and bring a more exciting and immersive experience to your brand identity.
Animated content is an effective tool for CPG brands to leave a positive and lasting impact on viewers. Animation and video production bring products to life, creating visually captivating content that grabs attention and engages audiences.
By leveraging animation and video production, CPG companies can effectively communicate their brand story, differentiate their products from competitors, and leave a lasting impression on their target audience.
Use Cases
A few ideas to get you going
Product Explainer Videos
CPG companies can create engaging animated product explainer videos to demonstrate the features, benefits, and usage of their products. These videos help consumers understand the value proposition and make informed purchasing decisions
Brand Storytelling
Tell the world the history of your brand and what makes you unique. The market is filled with products and it's important to stake your claim.
Animation and video production enable CPG companies to tell compelling brand stories that resonate with consumers. By using captivating visuals and narratives, these videos can evoke emotions, build brand loyalty, and differentiate the company from competitors.
Product Announcements
So you just released a new product? It deserves more than a boring, static image. Make a bold statement with a grandiose announcement by using animation and video production.
With animated visuals that burst with energy, vibrant colors that ignite the senses, and dynamic movements that set hearts racing, your product leaps off the screen and into the spotlight.
UGC Editing
Professional editing adds a polished touch to User-Generated Content (UGC), enhancing its overall quality and appeal.
Secondly, professional editing ensures consistency across different UGC pieces, creating a cohesive and cohesive brand experience. This consistency is vital for maintaining brand identity and reinforcing customer trust and loyalty.
Social Media Strategy
Wether it’s for organic or paid posts, incorporating animation into CPG social campaigns can significantly increase brand reach and engagement by capturing viewers' attention in crowded social media feeds. Animated visuals can effectively convey key messages, promotions, and product features in a short and compelling way, making it more likely for viewers to engage with your content.
Additionally, animation provides a versatile and captivating way to present product functionality, demonstrate usage scenarios, or explain complex concepts in a visually compelling manner, ultimately enhancing product understanding and driving interest.
YouTube Preroll Ads
YouTube is a powerful tool to reach the right audience at the right time, and is a vital component for a CPG brand's marketing strategy.
Wether it's animation, video production, or a combination of both, there's not a more efficient way to drive conversions than with YouTube preroll ads.
Recipe & Tutorial Videos
Animation and video production can be used to create recipe or tutorial videos that showcase creative ways to use CPG products. These videos provide inspiration to consumers and encourage them to try new recipes or techniques, promoting product usage and loyalty.
Packaging & Labeling
Animation and video production can be used to create recipe or tutorial videos that showcase creative ways to use CPG products. These videos provide inspiration to consumers and encourage them to try new recipes or techniques, promoting product usage and loyalty.
Virtual Store Tours
Virtual store tours are an excellent way for CPG brands to elevate their product marketing to the next level.
Provide virtual tours of your production facilities, farms, or sourcing locations. These videos offer transparency and allow consumers to see the behind-the-scenes processes, reinforcing your brand's commitment to quality and sustainability.
How-To Guides
Produce instructional videos that guide consumers on product usage, recipes, or DIY projects. These videos position your brand as a helpful resource, building trust and establishing your expertise within your niche.
Influencer Collabs
Collaborate with relevant influencers to create video content featuring your products. Influencers can demonstrate product usage, review your offerings, or incorporate them into lifestyle content, expanding your reach and credibility.
Event Coverage
Capture and share highlights from industry events, trade shows, or brand activations. Showcasing your brand's participation and creating event recap videos can generate buzz, expand reach, and keep your audience engaged.
Behind-the-Scenes Content
Take viewers behind the scenes of your product development, packaging design, or marketing campaigns. These videos provide a glimpse into your brand's culture, processes, and the hard work that goes into delivering exceptional products.
Educational Content
Share informative videos related to your industry, product usage tips, or lifestyle topics that align with your brand. Educational content establishes your brand as a valuable resource and can attract and retain a dedicated audience.
Seasonal Promotions
Develop animated videos to promote seasonal campaigns, special offers, or holiday-themed product bundles. Use animation to create visually appealing and festive content that encourages consumers to make purchases.
Sustainability and CSR Initiatives
Develop animated videos to highlight your CPG brand's commitment to sustainability, environmental responsibility, and corporate social responsibility. Use animation to visually demonstrate your brand's efforts and impact in these areas.
Key Advantages
CPG brands, listen up! Animation and video production are absolute game-changers for your marketing strategy.
Videos are the real MVPs of online content. They're highly shareable, boost engagement, and can effortlessly convey your brand story. Whether it's through captivating product demos, entertaining commercials, or educational tutorials, videos bring your brand to life and make it relatable.
Stand Out from the Crowd
Video allows CPG brands to showcase their unique personality and differentiate themselves from competitors. Through custom animated characters, branded elements, and creative storytelling, you can create a distinct brand identity that resonates with your target audience and sets you apart.
Boost Reach and Engagement
Videos grabs attention in busy social media feeds, enticing viewers to interact with your content. The dynamic and visually captivating nature of animated visuals effectively conveys messages, promotions, and product features in a concise yet compelling way, increasing engagement with your brand.
Effective Product Demonstrations
CPG products often require demonstrations or explanations to showcase their features, benefits, or usage. Animation provides a versatile and captivating means to present product functionality, demonstrate usage scenarios, or simplify complex concepts visually. By utilizing animation, you can enhance understanding, generate interest, and drive consumer engagement.
Compelling Storytelling
Animation/video is a powerful medium for storytelling, capable of evoking emotions and creating narratives that resonate with consumers.
CPG brands can leverage animation to tell stories that connect with their audience, such as highlighting product origins, showcasing sustainability efforts, or emphasizing community impact.
Engaging storytelling through animation fosters deeper connections, builds brand loyalty, and encourages advocacy.
Increased Shareability
Animated content has a higher potential for social media sharing. Its visual appeal, entertainment value, and ability to convey information quickly make it more likely to be shared by users. This increased shareability helps CPG brands reach a wider audience, amplify their brand exposure, and strengthen their social media presence.
Flexibility and Adaptability
Animation offers versatility in terms of style, format, and content. Whether it's 2D or 3D animation, motion graphics, or stop motion, CPG brands can choose the animation style that aligns with their brand identity and resonates with their target audience.
Additionally, animation and video can be adapted to suit various social media platforms, allowing brands to repurpose and optimize content for specific channels and audience preferences.
Memorable Brand Experiences
Video content leaves a lasting and positive impression on viewers. By harnessing creativity, humor, or storytelling, CPG brands can create memorable brand experiences that enhance brand recall, stimulate word-of-mouth recommendations, and foster long-term customer loyalty.
Increased Conversion Rates
Vidoes have proven to be highly effective in driving conversions. By using captivating visuals, compelling narratives, and strategic calls-to-action, you can guide viewers towards taking desired actions, like making a purchase, signing up for a newsletter, or requesting more information.
The engaging nature of animated content keeps viewers hooked and increases the likelihood of conversion.
Improved Brand Perception
Videos allow CPG brands to convey their brand values, personality, and quality in a visually engaging manner. By using high-quality animations, you can elevate your brand perception and position yourself as a leader in your industry. This can lead to increased trust, brand loyalty, and positive associations with your products or services.
Enhanced Accessibility and Inclusivity
Animation can be a powerful tool in making your content accessible to a wider audience. Through animated visuals, you can overcome language barriers, simplify complex information, and cater to different learning styles.
Additionally, animation allows you to represent diverse characters and inclusivity in your content, fostering a sense of representation and resonating with a broader audience.
We're a specialized team
we do a few things and we do them well.
we're like a scalpel;
we operate with precision and intent.
but, like, keyframes instead of open heart surgery.
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