Bringing Agricultural Innovation to Life
Pattern Ag reached out to us to create a 90-second explainer animation that would showcase their innovative approach to soil analysis and crop planning. The video needed to translate complex scientific concepts into clear, actionable information for farmers and agricultural dealers.
By combining animation with live footage, we created a compelling narrative that demonstrates how Pattern Ag's DNA-based soil analysis helps farmers make better planting decisions with 90% accuracy before the growing season begins.
Key Message: Pattern Ag is transforming agriculture by giving farmers unprecedented insight into their soil's biology, helping them maximize yield potential through data-driven decisions.
Target Audience:
Primary: Midwest farmers growing corn and soybeans across North Dakota, Missouri, Indiana, Arkansas, Iowa, and Nebraska.
Secondary: Agricultural dealers and crop advisors who serve as the primary point of contact with farmers.
Company Profile
Pattern Ag is a California-based agricultural technology company that's revolutionizing how farmers understand and work with their soil. Using advanced DNA analysis, they help farmers predict and prevent crop problems before the planting season begins. Having recently secured $35 million in Series B funding, Pattern Ag works with a team of 60 mission-driven scientists, agronomists, and technologists who are passionate about creating sustainable gains for farmers.
Their platform stands out by focusing specifically on corn and soybean farmers, offering soil sampling that goes beyond basic nutrient testing to provide detailed biological information. Unlike competitors who target scientists and researchers, Pattern Ag makes complex soil science accessible and actionable for working farmers.