Simplifying Complex Technical Concepts into a Digestible Video
PB was tasked with creating a 120-second animated explainer video that introduces Firework's video commerce SaaS technology and its a benefit to brands and retail. The video's objective was to simplify complex technical concepts into a digestible, compelling video that clearly lands what makes Firework unique.
Industry: SaaS and Startups
Key Messages
1: To reveal the indispensable value of Firework. They are not a video player company. Firework designed all the important tech layers to ensure you a stable, secure, measurable, shoppable and interactive online experience, which is difficult to be achieved by in-house efforts alone.
2: Firework is confident that they can solve their customer's commerce problems with extreme speed since they are the leading in video commerce technology and they have a robust talent team to support any request their clients may have.
Why Pixel
Bakery?
"Loved working with the PB team. Each person brought key strengths and I really appreciated the collaboration."
Meg Siegel
Target Audience
The target audience for this explainer was decision makers that work for potential customers. This audience tends to be be more informed about the backend of their own product. The potential customers are larger businesses that require enterprise-level security standards, and those who care deeply about optimization/site speed.
General digital marketing/ eCommerce team: to give them digestible info such as secure/ no affect on loading speed/ global streaming.
Tech team: to relieve their concerns about tech integration/ secure measurement and give them a better understanding of FW holistic tech capability.
Company Profile
Firework is the world's largest video commerce solution for brands, retailers and publishers. They bring interaction and community engagement to a brand's digital storefront through livestream and shoppable video. Their vision is to redefine the future of commerce stores.s
They execute on this vision by bringing video commerce to the world. They want to revolutionize commerce for people and brands through the power of human connection. Firework enables organizations to bring new levels of authenticity and connection to online video experiences, speaking to digital natives in the language they understand—and taking control of their own customer data. Today, Firework partners with over 1000 clients, with a global footprint in over 37 countries.