Oxbow

Hay Any Way

We found six local small pets with star quality, built some tiny sets, got a chinchilla to drink milk from a tea cup and a bunny to do some yoga, and “Hay, Any Way” was born.

here's what we did

2d animation
Motion design
Kinetic typography
Creative concepting
Scripting & storyboarding
Roll-out marketing plan

For all small pets looking for something healthier in their day-to-day.

Our second project with Oxbow Animal Health centered on their organic hay line, which includes six types of hay to fit different small pet ages and personalities.

Basically, we heard “small pet personalities” and ran with it.

We found six local small pets with star quality, built some tiny sets, got a chinchilla to drink from a tea cup and a bunny to do some yoga, and “Hay Any Way” was born.

Process

Our process for “Hay Any Way” began with brainstorming possible human-like personalities we could illustrate with bunnies, hamsters, chinchillas, and guinea pigs. We settled on six favorites: a western cowboy on a ranch, a yogi a their zen studio, a posh pet having a tea party, an artist hard at work, and a rough-hewn camping enthusiast.

We spent some time away from our computers to build mini “sets” for each character. Wanting to capture the bright color scheme of each hay flavor, we built small rooms with prop elements painted in a mostly monochromatic, bold color scheme. We loved the idea of the colors really popping on a social media feed.

Working with small pets is always a challenge, but rewarding! Somehow, we’re beginning to become experts at this sort of thing. A day of shooting small pets consists of a lot of small wins when your tiny stars finally start taking direction. Divas, am I right?

All kidding aside, we were so fortunate to work with the most enthusiastic and patient pet owners willing to donate their pets and their time to the shoot.

In post-production, we added sound effects and frame-by-frame, doodle-y animation as a final touch. The result is cuteness overload that we were able to modulate for all of Oxbow’s social media platforms, providing them with various lengths to accommodate different advertising specifications.

credits

  • Jordan Lambrecht
    Creative Director
  • Karley Johnson
    Videographer
  • Madeline Christensen
    Lead Animator
  • Hannah Klemme
    Animator
  • Natalie Roteman
    Account Executive
  • Kaitlyn Pfannenstiel
    Account Manager
  • Tyler Leobig
    Set Designer

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