Showing the world what makes ONYX different
This animation takes the viewer through ONYX's unique coffee process. In 45-seconds, we outline the significant points that set ONYX apart from competitors: quality/excellence, transparency, and sustainability. This project aimed to increase ONYX awareness to the mass consumer and drive new coffee subscriptions.
We catered this project towards a direct-to-consumer audience. Not “coffee people,” as is their usual customer. The consumers we're talking to are interested in good coffee and *ethical practices * at whatever the cost. This audience may have no experience with ONYX yet, so we introduce them to the whole concept of their business.
Key Message: ONYX is the highest quality coffee made ethically and with sustainable practices.
HOORAY: In 2023, our work on this project was awarded with a Judge's Citation and a Gold ADDY at the Nebraska AAF ADDYs Award Show.
Industry: Consumer Packaged Goods
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Process
As the audience is taken on a tour of Onyx’s story and values through the narration, Pixel Bakery guides the audience through a series of flowing illustrations. To start, Onyx has a very strong visual voice comprised of crisp lines on smoothly flowing shapes. It speaks to their dedication to being simply the best.
Our team chose to compliment that vision with gritty texture gradients and swooping color blocks, introducing some organic movement and texture into this sleek imagery.
This successfully came together with our team's dedication to beautiful, animated choreography and always taking "good" and making it "excellent."
Company Profile
ONYX COFFEE LAB is on a pilgrimage to find quality, truth and accountability in coffee. They journey to find the finest and most unique coffees in the world.
ONYX is focused on bringing transparency, unprecedented hospitality service / training, and the absolute best coffee offerings to their customers. Their intention as a brand is to change customers' outlook on the coffee industry by taking them on every step of the journey. They want to shine a light on the farmers and producers who grow this wonderful coffee, the cafes and baristas who serve their coffee, and the people who advocate for their brand.