Making Air Conditioning ~Aesthetic~
We always say, as a client, you will always know your product better than we do. This has never been more true than with Mojave. Mojave is changing the air conditioning game, by providing an innovative product for the commercial market that is not only efficient and affordable for a product of its magnitude but is also a product that is good for the environment.
The challenge was to create a video that would not only educate viewers about the benefits of Mojave's HVAC system but also make the process of air conditioning exciting and engaging. The project required a balance between technical accuracy and creative storytelling, with a focus on highlighting the environmental benefits of Mojave's product.
Despite a limited color palette, the project offered ample creative freedom, allowing the team to infuse excitement into Mojave's environmentally mindful brand. The animation emerged as a cornerstone in building exposure and awareness for Mojave, positioning their product as both technologically advanced and environmentally responsible.
Key Message: Mojave Energy Systems is redefining commercial HVAC with innovative, eco-friendly liquid desiccant technology that enhances efficiency, reduces carbon emissions, and improves indoor air quality.
Industry: Corporate and Manufacturing
Service: Animated Explainer Video
Process
The creation of the video involved a collaborative process that aimed to balance creativity with technical accuracy. Initially, our team conducted in-depth research to understand Mojave's technology and its key selling points. We delved into the provided material on how the HVAC system works, studying Mojave's innovative approach to air conditioning and its benefits for energy efficiency and environmental sustainability.
Throughout the production process, we maintained open communication with Mojave's team, soliciting feedback and incorporating their input to ensure alignment with their brand identity and messaging. This collaborative approach allowed us to fine-tune the video to meet Mojave's objectives while leveraging our creative expertise to captivate the target audience.
Company Profile
Mojave specializes in cutting-edge liquid desiccant systems aimed at enhancing energy efficiency and mitigating the environmental impact of HVAC operations. Their flagship product, a Dedicated Outdoor Air System (DOAS) tailored for commercial structures, prioritizes dehumidification, thus reducing energy consumption and reliance on refrigerants while elevating indoor air quality standards.
Mojave's liquid desiccant technology facilitates precise control over dew point and dry bulb setpoints, resulting in superior efficiency and a more favorable total cost of ownership compared to competing DOAS solutions. Moreover, ongoing research and development endeavors hold the promise of achieving an impressive 80% reduction in energy consumption compared to conventional vapor compression systems, along with the elimination of refrigerants, which could significantly curtail carbon dioxide emissions by over one billion tons.