Backcountry

Gearhead Magic

here's what we did

2d animation
Motion design
Post-production
Video Editing
Sound design
Logo animation
Kinetic typography

Turning (Gear)heads with motion graphic magic for the esteemed outdoor retailer, Backcountry.

Backcountry, an online specialty retailer known for selling the highest-performing outdoor gear, reached out to Pixel Bakery, in need of logo, typeface, and customer experience animations to supplement a series of four YouTube ads for their brand.

The deliverables to each video were to be unique, as each closing logo animation was a subtle nod to a different outdoor industry.

Testimonial from client:

Please pass this message along to the broader team. I cannot thank you and your team enough for the collaboration on this project. The animations look absolutely fantastic and everyone that has seen the videos are blown away. I appreciate your willingness to be nimble and adjust on the fly. This project would not have come together without Pixel Bakery and I am eternally grateful. A million thanks.

Process

Since these ads move so quickly, Pixel Bakery’s main objective was to produce tasteful, quick animations that were punchy, natural, and memorable.

With a tight turnaround time of just under two weeks, the team immediately got to work. Multiple directional concepts were provided for each animation, giving the client a chance to see a handful of options for each deliverable before narrowing down their selections.

credits

  • Jordan Lambrecht
    Creative Director
  • Samee Callahan
    Associate Creative Director
  • Daniel Hinz
    Animation Lead
  • Olivia Boldt
    Project Manager

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