Backcountry
Gearhead Magic

2d animation
Motion design
Post-production
Video Editing
Sound design
Logo animation
Kinetic typography
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Turning (Gear)heads with motion graphic magic for the esteemed outdoor retailer, Backcountry.

Backcountry, an online specialty retailer known for selling the highest-performing outdoor gear, reached out to Pixel Bakery, in need of logo, typeface, and customer experience animations to supplement a series of four YouTube ads for their brand.

The deliverables to each video were to be unique, as each closing logo animation was a subtle nod to a different outdoor industry.

Testimonial from client:

Please pass this message along to the broader team. I cannot thank you and your team enough for the collaboration on this project. The animations look absolutely fantastic and everyone that has seen the videos are blown away. I appreciate your willingness to be nimble and adjust on the fly. This project would not have come together without Pixel Bakery and I am eternally grateful. A million thanks.

Process

Since these ads move so quickly, Pixel Bakery’s main objective was to produce tasteful, quick animations that were punchy, natural, and memorable.

With a tight turnaround time of just under two weeks, the team immediately got to work. Multiple directional concepts were provided for each animation, giving the client a chance to see a handful of options for each deliverable before narrowing down their selections.

Credits

  • Jordan Lambrecht
    Creative Director
  • Samee Callahan
    Associate Creative Director
  • Daniel Hinz
    Animation Lead
  • Olivia Boldt
    Project Manager

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