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Why Your Brand Needs an Animated Explainer Video

And who benefits from them.
Jordan LambrechtJordan Lambrecht
|6 min read
Written by the one and only Jordan Lambrecht
Why Your Brand Needs an Animated Explainer Video, by Jordan Lambrecht
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Animated explainers are videos that use animation, voiceovers, and other visual and auditory elements to explain a product, service, or concept in a clear, engaging, and memorable way. These videos are typically short, lasting anywhere from 30 seconds to a few minutes, and are designed to grab viewers' attention and explain complex ideas in an easy-to-understand format.

Animated explainer videos can be used for various purposes, including explaining a new product or service, showcasing a brand's values and mission, and driving conversions. They can be used on a company's website, social media campaigns, and even at trade shows and other events.

There are many styles of animated explainer videos, including 2D animation, 3D animation, whiteboard animation, and more. The best style for your business will depend on your goals, target audience, and budget.

Overall, animated explainer videos are a powerful tool for businesses looking to explain their products or services to potential customers in a clear, engaging, and memorable way. Using animation, voiceovers, and other visual and auditory elements, these videos can break down complex concepts and drive conversions, making them an essential part of any marketing strategy.

There are several reasons why your brand should consider using animated explainer videos as part of your marketing strategy:

  1. They grab attention: Animated explainer videos are eye-catching and interest-grabbing, making them a great way to grab the attention of potential customers. With its bright colors, interesting characters, and dynamic movement, animation captures viewers' attention, even in a crowded media landscape. This makes it an effective way to stand out and get your message across. Whether you're trying to explain a new product or service or simply want to showcase your brand, an animated explainer video effectively captures your audience's attention.

  2. They're easy to understand: One of the most significant benefits of animated explainer videos is that they make complex ideas easy to understand. Animated explainers break down difficult concepts into simple, easy-to-digest chunks that are perfect for busy, time-strapped viewers. They stick in your audience's head: Animated explainer videos are highly memorable, making them a great way to ensure that your message sticks with viewers. Studies have shown that people are likelier to remember information presented in an animated format than static text or images. This makes animation great for delivering a message that sticks with your audience.

  3. They're versatile: Animated explainer videos can be used for different purposes, from explaining a new product or service to showcasing your brand's values and mission. Animated explainer videos convey your message in an engaging and memorable way, regardless of your goal.

  4. They drive conversions: Ultimately, the goal of any marketing campaign is to drive conversions, and animated explainer videos can be an extremely effective way to do this. By making complex ideas easy to understand and creating a lasting impression on viewers, these videos can help drive conversions and increase your bottom line. They're shareable: Animated explainer videos are highly shareable, making them a great way to get your message in front of a wider audience. Whether you're sharing the video on social media, embedding it on your website, or sending it out via email, these videos effectively reach a larger audience and drive more traffic to your website.

  5. They're cost-effective: Producing an animated explainer video can be more cost-effective than other forms of video production, especially if you're working with a professional animation studio. You can create a high-quality animated explainer video with the right team and approach without breaking the bank.

  6. They're adaptable: Animated explainer videos are highly flexible, making them an excellent choice for businesses looking to reach a global audience. Whether you're targeting a specific geographic region or a wider international audience, these videos can be customized to fit your needs and reach your target audience.

  7. They improve SEO and Thought Leadership: By adding an animated explainer video to your website, you can improve your search engine optimization (SEO) and increase your chances of ranking higher in search engine results. This can lead to more traffic, leads, and ultimately more conversions for your business.

So Who Can Benefit from Animated Explainer Videos?

Startups

Startups often have complex products or services that can be difficult to explain to potential customers. An animated explainer video can help break down these complex ideas and present them in an easy-to-understand format, making it easier for potential customers to understand what the startup is offering and how it can benefit them.

E-Commerce Businesses

E-commerce businesses can use animated explainer videos to showcase their products and explain how they work. These videos help potential customers understand the features and benefits of the products and make an informed purchase decision.

SaaS & Software Companies

Software companies often have complex products that can be difficult for potential customers to understand. An animated explainer video can help break down these complex ideas and explain how the software works, making it easier for potential customers to understand the benefits and make a purchase decision.

Animated explainer videos are an excellent way for SaaS companies to showcase the features and benefits of their products. SaaS companies can benefit from using animated explainer videos in various ways, including explaining complex products, showcasing features and benefits, driving conversions, reaching a global audience, and improving SEO.

Service-based businesses

Service-based businesses, such as consulting firms or marketing agencies, can use animated explainer videos to explain their services and how they can help potential clients. These videos can be a powerful way to showcase the value of the business's services and drive conversions.

Nonprofits

Nonprofit organizations can use animated explainer videos to explain their mission and goals and their impact on the community. These videos can help raise awareness and drive donations, making them a valuable tool for nonprofit organizations.

CPG (Consumer Packaged Goods) Brands

CPG brands can use animated explainer videos to showcase their products and explain how they work.

CPG brands can use animated explainer videos to build brand awareness and establish themselves as a trusted and reliable source for their products. By creating engaging and memorable videos showcasing the brand's values and mission, CPG brands can differentiate themselves from competitors and build a loyal customer base.

Conclusion

Animated explainer videos are highly adaptable, making them a great choice for CPG brands looking to reach a global audience. Whether you're targeting a specific geographic region or a wider international audience, these videos can be customized to fit your needs and reach your target audience.

Tags

animated explainer videos
Marketing
Motion Design
motion graphics
Marketing Strategy
social media ads
motion graphics marketing
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