Soulpancake / Participant Media

The Price of Free

How animation promoted a feature documentary by Kailash Satyarthi to free children forced into child labor.

here's what we did

2d Animation
Motion Design
Illustration
Sound Design
Kinetic Typography
Scripting & Storyboarding

Bringing child labor to the forefront through animation.

In collaboration with YouTube and Participant Media, we teamed up with SoulPancake to create an animation promoting a feature documentary. The film follows Nobel prize winner Kailash Satyarthi and his mission to free children forced into child labor.

Process

Since the animation was a promotional item for a film, it had a tight timeline and a hard deadline. We were given about two weeks after receiving the script to have the finished video ready for publication. This meant the project would become a full-team effort, where we were storyboarding, designing, and animating – all at the same time.

We started by going over the script, and jotting down some visual notes. Because the turnaround time was so short, we created a written storyboard rather than a hand-drawn one like we normally do. We went through the script line by line and took notes about what we wanted that scene to look like and how we wanted it to move. Since all visual cues were written down, the language had to be extremely specific and concise.

We started designing the first scene we needed animated, and from there began designing and animating congruently. This helped us speed up the production since we had two designers and animating all together. After all animating was done, we sourced and added background music and sound effects to give the video a much more engaging and dramatic tone.

credits

  • Jordan Lambrecht
    Creative Director
  • Karley Johnson
    Art Director
  • Josh Hoepner
    Animator
  • Hannah Klemme
    Illustrator
  • Tony Bertino
    Account Manager

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