Adding animation and character design to Marq's rebrand.
Marq is a brand templating platform made for non-designers. At the crossroads of intuitive design and powerful brand management, you’ll find Marq.
With this animated explainer video (among other assets), Marq is officially leaving its old name (Lucidpress) behind and launching into a new era. It was our job to bring that new brand to life. The animation walks users through key features and benefits, and introduces the new brand.
Our goal for this project was for the viewer to walk away knowing exactly who Marq is as a company, and what the product does both literally and figuratively for its audience (literal: brand templating, figurative: easy-to-use so makes your life easier).
Working in unison with the client’s creative team during pre-production, the PB team offered creative consultation. Once the script, VO, and music was wrapped, we dove into storyboarding. Our goal was to make this brand stand out from other tech brands. Queue: the dancing blobsters. With a fun, splashy color palette and just the most chef’s kiss animation, this explainer video hits the Marq, without a doubt.
Industry: SaaS & Startup Animation
We catered this animation towards decision makers on mid-to-large scale businesses. These customers are typically on a marketing team and looking for efficiencies + consistencies. This audience differs from ther competitors as Marq aims for larger-scale operations.
Marq stands out to this audience because of its intuitive desktop publishing on which platform—users can create ebooks, pamphlets, magazines and other types of long-form content. This audience loves Marq because of the extensive training and support they provide.
Marq is a brand templating platform made for non-designers. At the crossroads of intuitive design and powerful brand management, you’ll find Marq. The platform is easy-to-use and laden with user-friendly features, so anyone can create beautiful, on-brand content and materials.
Users can create their entire brand ecosystem in Marq: from social media posts to flyers to ebooks and much more. Companies can upload their logos, colors schemes, and any other brand elements into their library to easily apply to one of many templates or import a unique template straight from InDesign.